How to Pick the Best Interior Paint for Your Home

How to Pick Paint for Your Home’s Interiors

We discuss the best interior paint for your next home project. Behr vs Sherwin Williams vs Benjamin Moore. What are the pros/cons?

When it comes to painting the interior of your home you will want to choose the best interior paint. Most people might not consider, or even know to think about the quality of the paint that will be used for the job. Or perhaps they have used a certain trusty brand previously, and have not considered shopping around for what other brands have to offer. Truly, and simply put, paint is a chemistry.

Personal experience taught me a lesson on the best interior paint and the differences of paint quality between brands. Let’s take a look at the 3 major brands.


Which is the Best Interior Paint?



Behr is a very popular brand which you can buy in Home Depot stores across the country. The company boasts of 3 premier products; Behr Marquee, Behr Premium Plus Ultra, and Behr Premium Plus. Marquee is renowned for their excellent hide, durability, and most of all their one coat coverage. However, Marquee cannot be made in any color for you to choose from. You are limited to choose from the exclusive Behr Marquee collection.

If you are searching for a particular color offered outside of Behr Marquee’s exclusive selection and do not mind applying more than one coat, Behr Premium Plus Ultra is a great option for your painting needs. Durability and an easy clean finish are some of the qualities that you will find are the same with as Marquee line. The only major difference is the difference is in how many coats you should apply. Behr’s Premium Plus is the most cost efficient paint offered and is still considered the “best in its class”. Premium Plus Ultra still has paint & primer in one and is low odor and zero-VOC. Behr is a great choice for homeowners or contractors and is a great paint for the money.


Sherwin Williams


J.D Power rated Sherwin Williams the “Highest in Customer Satisfaction among Interior Paints” which you can read about here.  The three types of paint which we will go into are SuperPaint, Duration, and Emerald.

Sherwin Williams SuperPaint is comparable to Behr’s Premium Plus paint which offers paint and primer in one and good hide and coverage. Super Paint is a decent mid range paint but you should plan on applying 2+ coats of paint. This also is dependent on the color you are painting with and the color that you are painting over.

SuperPaint comes in slightly more expensive than Behr, but then again so does all of Sherwin Williams paint in comparison to Behr. SuperPaint is a good choice for someone looking for an all around good quality paint while sticking to a budget.

Sherwin Williams’ Duration is a premium paint and primer in one which has very good coverage and hide even when covering much darker or brighter colors. Priming may not be necessary when covering certain stains due to Duration’s advanced stain blocking technology. It hides stains well and repels them well making cleanup as easy as wiping off stains with some soapy water.

Matte and Satin finishes are now available in a new accent base which helps color changes happen with greater ease. Duration boasts a hefty $63.00 price tag but the extra value may be worth it in the end.

The top of the line for Sherwin Williams is Emerald. Emerald is the best in its class interior paint which has very excellent hide, coverage, durability, and washability. By preventing stains from entering the paint from the get go, and offering maximum resistance to water stains and fading, Emerald is Sherwin Williams best interior paint. Only $4 more expensive than Duration, Emerald may be worth the extra money depending on how many gallons you are buying.


Benjamin Moore

Benjamin Moore has three common paints that homeowners and contractors use for residential and commercial projects. Furthermore, the first one we will look at is similar in quality and price to Behr’s Premium Plus Ultra. Ben comes in with great performance by its smooth application and easy touch-up features. What’s also really nice about Ben is the splatter resistance that you don’t see with more cost effective paints such as the other two we mentioned. Therefore, this means that painting ceilings are less messy! Ben is also only available in flat, eggshell, and semi-gloss, which in my opinion are the only 3 sheen’s you’ll ever need.

Benjamin Moore’s Regal is higher up on the scale coming in at the $50 price mark. The higher price mark might make it a more practical option for smaller projects. Regal has great hide and coverage similar to Sherwin William’s Duration. It works very well with usually hard-to-work with colors. I’ve personally used Regal with a deep red, and it covered in a solid 2 coats.

Aura is Benjamin Moore’s top of the line paint which offers the best hide, coverage, and durability. Aura is comparable to Behr Marquee and Sherwin Williams Emerald. Customers can wash the paint multiple times to remove stains and the colors stay true and don’t rub off. Using Duration is a great option for painting small areas which would normally require a primer. We would use Aura if we were painting a bedroom navy blue or an office white. Aura is a pleasure to paint with and rolls and brushes seamlessly and therefore makes painting so much more enjoyable. In addition, long lasting color and exceptional resistance to fading and staining make this a great option.


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